OTT Usability Testing
Framework

During my internship at Norigin Media (January–May 2022), I developed a usability testing framework for OTT media services as part of my bachelor’s thesis. The goal was to create a scalable methodology that could be used beyond the project period. Easy to understand, adapt and apply, while maintaining a high standard and aligning with Norigin Media’s design profile. The framework included concepts, best practices, templates and real test examples, enabling the company to offer usability testing as a service to current and future clients. To validate it, we conducted a full usability test on a client application, then presented the framework and findings to RiksTV.

Role

UX Intern

Employer

Norigin Media

Smart TVs

Platform

Areas

UX/UI Design

Background

Norigin Media delivers customized OTT solutions for media providers like RiksTV, TV2 and Canal Digital. While the company had a strong in-house design process, they wanted to expand their services to include usability testing particularly to validate design decisions early and improve product-market fit. My role was to explore and define how this could be done effectively, using real user insights from Smart TV apps.

Process

Approach

The four phases of usability testing

The framework was structured around a four-phase process: data gathering, pre-test, testing, and post-test. We began by conducting a user survey targeting RiksTV customers to gather data on pain points in their Smart TV experience. The findings helped us identify key usability issues we wanted to explore further. Based on this, we created a detailed test plan and designed realistic task scenarios.

After recruiting participants, we ran moderated, task-based usability tests and documented insights throughout each session. To assess the overall user experience, all participants completed the System Usability Scale (SUS) at the end of testing. The results were analyzed and presented to both Norigin Media and their client RiksTV, validating the framework as a scalable and effective testing method for future OTT applications.

Test plan example from the final product Usability Testing Framework

Deliverables

  • A reusable and scalable user testing framework tailored for OTT streaming services

  • Complete documentation including:

    • Test plan template

    • Task script example

    • Consent forms

    • Recruitment materials

    • SUS questionnaire

  • A full usability test case carried out on the Strim app

  • Presentation of results to client RiksTV

  • A summary report with actionable insights

  • A Figma design file and PDF handover